Advertising research :theory and practice /Joel J. Davis


Advertising research :theory and practice /Joel J. Davis


Parallel Title
Author Davis, Joel J.
ISBN 9780132128322
ISSN
Call Number 659.1072 DAV
Publication New Jersey :
Publisher Pearson Education, Inc., ,
Year 2012
Physical Description xxvii, 675 p. ;24 cm
Subject Advertising -Research
Related Names
URL
Availability:
UnIPSAS Library ( 1 Copy )