|
Consumer behavior and marketing strategy /J. Paul Peter and Jerry C. Olson
Consumer behavior and marketing strategy /J. Paul Peter and Jerry C. Olson
| Parallel Title | |
|---|---|
| Author | Peter,/bJ. Paul. |
| ISBN | 0072410647 |
| ISSN | |
| Call Number | 658.8342 PET |
| Publication | Boston : |
| Publisher | McGraw-Hill, |
| Year | 2002 |
| Physical Description |
582p.;28cm.
|
| Subject |
Consumer behavior.
|
| Related Names |
Olson,/bJerry C.
|
| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
