Furlong , Mary S

Turning silver into gold : how to profit in the new boomer marketplace / Mary S. Furlong -- Upper Saddle River : FT Press , 2007

286 p.; 23.5 cm

ISBN:  9780131856981

1. Target marketingUnited States  2. Baby boom generationUnited States  3. Older consumersUnited States  4. Consumer behaviorUnited States  5. InvestmentUnited States 

658.8 FUR