Lovelock , Christopher H

Services 4 marketing : an Asian-Pasific and Australian perspective / Christopher H. Lovelock -- Frenchs Forest : Pearson Education Australia , 2007

608 p.; 24.5 cm

ISBN:  9780733986789

1. Service industriesAustraliaMarketing  2. Service industriesNew ZealandMarketing  3. Service industriesPacific AreaMarketing 

I. Patterson Paul G, Walker Rhett H 

658.800994 LOV