Polski, Margaret M

Wired for survival : the rational (and irranational) choices we make, from the gas pump to terrorism / Margaret M. Polski -- Upper Saddle River : FT Press , 2009

158 p.; 23.4 cm

ISBN:  9780132420280

1. Rational choice theory  2. Decision Making  3. Social choice  4. Economic -Psychological aspects  5. Consumer preferences 

330.019 POL