Ramaswamy, Venkatram

The power of co-creation : built it with them to boost growth, productivity, and profits / Venkat Ramaswamy and Francis Gouillart -- New York : Free Press , 2010

ix, 276 p. ; 22 cm

ISBN:  9781439181041

Includes bibliographical references and index 

1. Creative ability in business  2. Business Networks  3. Interorganizational relations 

658.40714 RAM