Obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley

Conley , Lucas

Obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley -- New York : Public Affairs , 2008

232 p.; 21.7 cm

ISBN:  9781586484682

1. Branding (marketing) 

658.827 CON