Evans, Dave

Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. -- Indianapolis, Ind. : Wiley Pub., c2010.

xix, 388 p. : ill. ; 24 cm

ISBN:  9780470634035

Includes bibliographical references (p. 355-375) and index 

1. Internet Marketing.  2. Social media ‰x Marketing  3. Social marketing  4. Customer Relations 

I. McKee, Jake 

658.8 EVA