Guth, David

Public relations : a values-driven approach / David W. Guth, Charles Marsh -- Boston : Allyn & Bacon, c2012

xxviii, 564 p. : ill. (chiefly col.) ; 24 cm

ISBN:  9780205811809

Includes bibliographical references and index. 

1. Public Relations.  2. Public relations ‰x Moral and ethical aspects.  3. Public relations ‰v Case studies. 

I. Marsh, Charles 

659.2 GUT