Moutinho, Luiz.

Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern -- Andover : Cengage Learning, 2010.

xxii, 490 p. : ill. ; 27 cm.

ISBN:  9781844800001

Includes bibliographical references and index. 

1. Marketing -management.  2. Strategic Planning. 

I. Southern, Geoff 

658.8 MOU