Putit, Lennora

Consumer behaviour / Lennora Putit, Kenny Teoh and Amily Fikry -- Kuala Lumpur : Oxford Fajar Sdn Bhd , 2015

177 p. ; 24.5 cm

ISBN:  9789834713836

Includes index 

1. Marketing Research  2. Consumer behaviour 

I. Kenny, Teoh Guan Cheng  II. Amily Fikri 

658.8342 PUT