Zikmund, William G.

Business: the American challenge for global competitiveness / William G. Zikmund ...[et. al] -- Boston : Irwin, 1994.

575p.; 27cm

ISBN:  0256114129

Index 

1. Business. 

I. Middlemist, R. Dennis.  II. Middlemist, Melanie R. 

650 ZIK