Hestad, Monika

Branding and product design : an integrated perspective / Monika Hestad -- New York, USA : Routledge , 2013

xiii, 166 p. ; 24.5 cm

ISBN:  9781409446262

Includes bibliographical references and index 

1. Brand name products  2. Product design  3. Branding (marketing) 

658.827 HES