Strategic management and business policy : globalization, innovation and sustainability / Thomas L. Wheelen...[et al.]

Strategic management and business policy : globalization, innovation and sustainability / Thomas L. Wheelen...[et al.] -- New Jersey : Pearson Education, Inc, 2015

xxxii,357 p. ; 25.5 cm

ISBN:  9780133126143

Includes bibliographical references and index 

1. Strategic Planning  2. Strategic planning -case studies 

I. Wheelan, Thomas L.  II. Hunger, J. David  III. Hoffman, Alan N.  IV. Bamford, Charles E. 

658.4012 STR