Sissors, Jack Zanville

Advertising media planning / Jack Zanville Sissors and Roger B. Baron -- USA : McGraw-Hill Companies, Inc, 2010

xiv, 480 p. ; 23.5 cm

ISBN:  9780071703123

Includes bibliographical references and index 

1. Advertising media planning 

I. Baron, Roger B. 

659.1 SIS