Dempster, Craig

The rise of the platform marketer / Craig Dempster and John Lee -- New Jersey : John Wiley & Sons, Inc , 2015

xii, 228 p. ; 23.5 cm

ISBN:  9781119059721

Includes bibliographical references and index 

1. Internet Marketing  2. Relationship marketing  3. Social media -Marketing  4. Customer Relations 

658.872 DEM