Kahn, Kenneth B.

Innovationand new product planning / Kenneth B. Kahn, Mayoor Mohan -- New York, NY : Routledge , 2021

x, 259 p. ; 22 cm

ISBN:  9780367685249

Includes bibliograhical references and index 

1. New products  2. Product Management 

I. Mohan, Mayoor 

658.575 KAH