Kotler, Philip

Principles of marketing : an Asian perspective / Philip Kotler...[et al.] -- UK : Pearson Education Limited , 2023

xxii, 720 p. ; 27.5 cm

ISBN:  9781292721590

Includes bibliographical references and index 

1. Marketing 

I. Armstrong, Gary  II. Swee Hoon Ang  III. Siew Meng Leong  IV. Chin Tiong Tan  V. Yonggui Wang 

658.8 KOT