Kotler, Philip

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan -- Hoboken, New Jersey : John Wiley & Sons, Inc., 2014

247 p. ; 23 cm

ISBN:  9781119835219

Includes bibliographical references and index 

1. Marketing  2. Technology 

658.8 KOT