Halal marketing : concept and strategies / Sany Sanuri Mohd Mokhtar, Anam Javeed and Muhammad Yar Khan

Sany Sanuri Mohd Mokhtar

Halal marketing : concept and strategies / Sany Sanuri Mohd Mokhtar, Anam Javeed and Muhammad Yar Khan -- Sintok, Kedah : UUM Press , 2021

xiv, 145 p. ; 22 cm

ISBN:  9789672486251

Includes bibliographical references and index 

1. Marketing -Religious aspects -Islam  2. Branding (Marketing) -Islamic countries  3. Halal food industry  4. Government publications -Malaysia 

I. Anam, Javeed  II. Muhammad Yar Khan 

658.80091767 SAN