Schiffman, Leon G.

Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk. -- New Jersey: Prentice Hall, 2004.

587p.; ill. 24cm

ISBN:  0130673358

Includes bibliographies, glossary and index. 

1. Consumer behaviour. 

I. Kanuk, Leslie Lazar. 

658.8342 SCH