@book{27267,
	author = {Kelley, Larry D. and Sheehan, Bartel Kim and Jugenheimer, Donald W.},
	title = {Advertising media planning :},
	publisher = {Routledge ,},
	year = {2015},
	address = {New York, USA :},
	edition = {Fourth Edition},
	note = {Includes bibliographical references and index}
}