@book{27855,
	author = {Belch, George E. and Belch, Michael A. and Kerr, Gayle and Powell, Irene},
	title = {Advertising :},
	publisher = {McGraw-Hill Education (Autralia) Pty Ltd ,},
	year = {2017},
	address = {Australia :},
	note = {Includes bibliographical references and index}
}