@book{28838,
	author = {Piercy, Nigel F. and Nicoulaud, Brigitte and Rudd, John M.},
	title = {Marketing strategy & competitive positioning},
	publisher = {Pearson Education Limited ,},
	year = {2018},
	address = {UK :},
	edition = {Sixth edition},
	note = {Includes bibliographical references and index}
}