@book{29073,
	author = {Kotler, Philip and Armstrong, Gary and Swee Hoon Ang and Siew Meng Leong and Chin Tiong Tan and Yonggui Wang},
	title = {Principles of marketing :},
	publisher = {Pearson Education Limited ,},
	year = {2023},
	address = {UK :},
	edition = {Fifth Edition},
	note = {Includes bibliographical references and index}
}