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Blue ocean strategy:how to uncontested market space and make the competition irrelevant /W. Chan Kim and Renee Mauborgne
Blue ocean strategy:how to uncontested market space and make the competition irrelevant /W. Chan Kim and Renee Mauborgne
| Parallel Title | |
|---|---|
| Author | W., Chan Kim |
| ISBN | 9781591396192 |
| ISSN | |
| Call Number | 658.802 WCH |
| Publication | US : |
| Publisher | Harvard Business School Publishing , |
| Year | 2005 |
| Physical Description |
240 p.:23.8 cm
|
| Subject |
Market segmentation
New products |
| Related Names |
Mauborgne/bRenee
|
| URL |
Availability:
| UnIPSAS Library | ( 2 Copies ) |
