W., Chan Kim

Blue ocean strategy: how to uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne -- US : Harvard Business School Publishing , 2005

240 p.: 23.8 cm

ISBN:  9781591396192

1. Market segmentation  2. New products 

I. Mauborgne Renee 

658.802 WCH