Lovelock, Christopher

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz -- Singapore : Prentice Hall, 2009

567 p.; 27.5 cm

ISBN:  9789810679958

1. Service industries -Marketing -Management  2. Service industries -Marketing -Management -Case studies  3. Service industries -Marketing -Decision making 

I. Wirtz, Jochen 

658.802 LOV