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Essentials of services marketing /Christopher Lovelock, Jochen Wirtz
Essentials of services marketing /Christopher Lovelock, Jochen Wirtz
| Parallel Title | |
|---|---|
| Author | Lovelock,/bChristopher |
| ISBN | 9789810679958 |
| ISSN | |
| Call Number | 658.802 LOV |
| Publication | Singapore : |
| Publisher | Prentice Hall, |
| Year | 2009 |
| Physical Description |
567 p.;27.5 cm
|
| Subject |
Service industries -Marketing -Management
Service industries -Marketing -Management -Case studies Service industries -Marketing -Decision making |
| Related Names |
Wirtz,/bJochen
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| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
