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Services marketing :integrating customer focus across the firm /Valarie A. Zeithalm, Dwayne D.Gremler
Services marketing :integrating customer focus across the firm /Valarie A. Zeithalm, Dwayne D.Gremler
| Parallel Title | |
|---|---|
| Author | Zeithalm,/bValarie A. |
| ISBN | 9780071263931 |
| ISSN | |
| Call Number | 658.8 ZEI |
| Publication | Singapore : |
| Publisher | Mc Graw - Hill, |
| Year | 2009 |
| Physical Description |
708 p.;25.2 cm
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| Subject |
service industries -Marketing
Customer service |
| Related Names |
Gremler,/bDwayne D.
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| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
