Zeithalm, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithalm, Dwayne D.Gremler -- Singapore : Mc Graw - Hill, 2009

708 p.; 25.2 cm

ISBN:  9780071263931

1. service industries -Marketing  2. Customer service 

I. Gremler, Dwayne D. 

658.8 ZEI