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Essentials of services marketing /Jochen Wirtz and Christopher Lovelock
Essentials of services marketing /Jochen Wirtz and Christopher Lovelock
| Parallel Title | |
|---|---|
| Author | Wirtz, Jochen |
| ISBN | 9781292089959 |
| ISSN | |
| Call Number | 658.8 WIR |
| Publication | England : |
| Publisher | Pearson Education Limited , |
| Year | 2018 |
| Physical Description |
xxxii, 670 p. ;27 cm
|
| Subject |
service industries -Marketing
|
| Related Names |
Lovelock, Christopher
|
| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
