Mullins , John W

Marketing management : a strategic decision-making approach / John W. Mullins,Orville C. Walker, Jr. , Harper W.Boyd, Jr. -- United States : Mc-Graw Hill , 2008

533 p.; 25.3 cm

ISBN:  9780071101097

1. Marketing -management 

I. Walker Jr. , Orville C  II. Boyd Jr. , Harper W 

658.802 MUL