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Marketing management :a strategic decision-making approach /John W. Mullins,Orville C. Walker, Jr. , Harper W.Boyd, Jr.
Marketing management :a strategic decision-making approach /John W. Mullins,Orville C. Walker, Jr. , Harper W.Boyd, Jr.
| Parallel Title | |
|---|---|
| Author | Mullins ,/bJohn W |
| ISBN | 9780071101097 |
| ISSN | |
| Call Number | 658.802 MUL |
| Publication | United States : |
| Publisher | Mc-Graw Hill , |
| Year | 2008 |
| Physical Description |
533 p.;25.3 cm
|
| Subject |
Marketing -management
|
| Related Names |
Walker Jr. ,/bOrville C
Boyd Jr. ,/bHarper W |
| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
