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Marketing strategy & competitive positioning /Graham Hooley...[et al.]
Marketing strategy & competitive positioning /Graham Hooley...[et al.]
| Parallel Title | |
|---|---|
| Author | |
| ISBN | 9781292017310 |
| ISSN | |
| Call Number | 658.8 MAR |
| Publication | UK : |
| Publisher | Pearson Education Limited , |
| Year | 2018 |
| Physical Description |
xv, 569 p. ;26.5 cm
|
| Subject |
Marketing -management
Target marketing |
| Related Names |
Piercy, Nigel F.
Nicoulaud, Brigitte Rudd, John M. |
| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
