Marketing strategy & competitive positioning / Graham Hooley...[et al.] -- UK : Pearson Education Limited , 2018

xv, 569 p. ; 26.5 cm

ISBN:  9781292017310

Includes bibliographical references and index 

1. Marketing -management  2. Target marketing 

I. Piercy, Nigel F.  II. Nicoulaud, Brigitte  III. Rudd, John M. 

658.8 MAR