Hawkins, Del I

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh -- New York : Mc Graw Hill, 2010

778 p.; 25.3 cm

ISBN:  9780071288415 -- ISBN:  9780073361345

Includes 1 CD-Rom 

1. Consumer behavior 

I. Mothersbaugh, David L 

658.8342 HAW