Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson -- New York: McGraw- Hill, 2008

xxi, 555p.; ill.; 25cm

ISBN:  9780071259354 -- ISBN:  007125935X

Includes index: p.542-555 

1. Consumer behavior  2. Marketing 

I. Olson, Jerry C. 

658.8342 PET