|
Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson
Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson
| Parallel Title | |
|---|---|
| Author | Peter,/bJ. Paul |
| ISBN | 9780071259354 007125935X |
| ISSN | |
| Call Number | 658.8342 PET |
| Publication | New York: |
| Publisher | McGraw- Hill, |
| Year | 2008 |
| Physical Description |
xxi, 555p.;ill.;25cm
|
| Subject |
Consumer behavior
Marketing |
| Related Names |
Olson,/bJerry C.
|
| URL |
Availability:
| UnIPSAS Library | ( 2 Copies ) |
