Franzen, Giep

The science and art of branding / by Giep Franzen and Sandra Moriarty -- New York, USA : Routledge , 2009

xii, 575 p. ; 25.5 cm

ISBN:  9780765617910

Includes bibliographical references and index 

1. Branding (marketing)  2. Brand name products  3. Consumer behavior  4. Social values  5. Branding (Marketing) -Management -Case studies 

658.827 FRA