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Tag
Ind#1
Ind#2
Name
020
/a9780765617910
039
9
/y201901021034/zzahid
090
/a658.827/bFRA
100
1
/aFranzen, Giep
245
1
/aThe science and art of branding //cby Giep Franzen and Sandra Moriarty
260
/aNew York, USA :/bRoutledge ,/c2009
300
/axii, 575 p. ;/c25.5 cm
500
/aIncludes bibliographical references and index
650
0
/aBranding (marketing)
650
0
/aBrand name products
650
0
/aConsumer behavior
650
0
/aSocial values
650
0
/aBranding (Marketing) -/xManagement -/xCase studies