Belch, George E.

Advertising and promotion : an integrated marketing communications / George E. Belch & Michael A. Belch -- New York, USA : McGraw-Hill Education , 2018

xli, 764 p. ; 28 cm

ISBN:  9781259548147

Includes bibliographical references and index 

1. Advertising  2. Sales Promotion  3. Communication in marketing 

I. Belch, Michael A. 

659.1 BEL