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Advertising and promotion :an integrated marketing communications /George E. Belch & Michael A. Belch
Advertising and promotion :an integrated marketing communications /George E. Belch & Michael A. Belch
| Parallel Title | |
|---|---|
| Author | Belch, George E. |
| ISBN | 9781259548147 |
| ISSN | |
| Call Number | 659.1 BEL |
| Publication | New York, USA : |
| Publisher | McGraw-Hill Education , |
| Year | 2018 |
| Physical Description |
xli, 764 p. ;28 cm
|
| Subject |
Advertising
Sales Promotion Communication in marketing |
| Related Names |
Belch, Michael A.
|
| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
