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Advertising :an integrated marketing communication perspective /George E. Belch...[et al.]
Advertising :an integrated marketing communication perspective /George E. Belch...[et al.]
| Parallel Title | |
|---|---|
| Author | Belch, George E. |
| ISBN | 9781760421205 |
| ISSN | |
| Call Number | 659.1 BEL |
| Publication | Australia : |
| Publisher | McGraw-Hill Education (Autralia) Pty Ltd , |
| Year | 2017 |
| Physical Description |
xxiii, 584 p. ;27.5 cm
|
| Subject |
Advertising
Sales Promotion Communication in marketing |
| Related Names |
Belch, Michael A.
Kerr, Gayle Powell, Irene |
| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
