Belch, George E.

Advertising : an integrated marketing communication perspective / George E. Belch...[et al.] -- Australia : McGraw-Hill Education (Autralia) Pty Ltd , 2017

xxiii, 584 p. ; 27.5 cm

ISBN:  9781760421205

Includes bibliographical references and index 

1. Advertising  2. Sales Promotion  3. Communication in marketing 

I. Belch, Michael A.  II. Kerr, Gayle  III. Powell, Irene 

659.1 BEL