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Advertising media planning :a brand management approach /Larry D. Kelley, Kim Bartel Sheehan and Donald W. Jugenheimer
Advertising media planning :a brand management approach /Larry D. Kelley, Kim Bartel Sheehan and Donald W. Jugenheimer
| Parallel Title | |
|---|---|
| Author | Kelley, Larry D. |
| ISBN | 9780765640901 |
| ISSN | |
| Call Number | 659.1 KEL |
| Publication | New York, USA : |
| Publisher | Routledge , |
| Year | 2015 |
| Physical Description |
viii, 351 p. ;23 cm
|
| Subject |
Advertising media planning
Brand name products Marketing |
| Related Names |
Sheehan, Bartel Kim
Jugenheimer, Donald W. |
| URL |
Availability:
| UnIPSAS Library | ( 1 Copy ) |
