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Tag
Ind#1
Ind#2
Name
020
/a9780765640901
039
9
/a201901021101/bzahid/y201901021059/zzahid
090
/a659.1/bKEL
100
1
/aKelley, Larry D.
245
1
/aAdvertising media planning :/ba brand management approach //cLarry D. Kelley, Kim Bartel Sheehan and Donald W. Jugenheimer
250
/aFourth Edition
260
/aNew York, USA :/bRoutledge ,/c2015
300
/aviii, 351 p. ;/c23 cm
500
/aIncludes bibliographical references and index
650
0
/aAdvertising media planning
650
0
/aBrand name products
650
0
/aMarketing
700
/aSheehan, Bartel Kim
700
/aJugenheimer, Donald W.