Kelley, Larry D.

Advertising media planning : a brand management approach / Larry D. Kelley, Kim Bartel Sheehan and Donald W. Jugenheimer -- New York, USA : Routledge , 2015

viii, 351 p. ; 23 cm

ISBN:  9780765640901

Includes bibliographical references and index 

1. Advertising media planning  2. Brand name products  3. Marketing 

I. Sheehan, Bartel Kim  II. Jugenheimer, Donald W. 

659.1 KEL