Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany and A. Jerome Jewler -- USA : Wadsworth , 2014

xviii, 314 p. ; 25.5 cm

ISBN:  9781133307266

Includes bibliographical references and index 

1. Advertising 

I. Jewler, Jerome A. 

659.1 MOH