Voice of the customer marketing :a revolutionary five-step process to create customers who care, spend, and stay /Ernan Roman


Voice of the customer marketing :a revolutionary five-step process to create customers who care, spend, and stay /Ernan Roman


Parallel Title
Author Roman,/bErnan
ISBN 9780071740838
ISSN
Call Number 658.812 ROM
Publication New York:
Publisher Mc-Graw Hill ,
Year 2011
Physical Description 250 ms :23.5cm
Subject Relationship marketing
Customer Relations
Database marketing
Consumer profiling
Related Names
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Availability:
UnIPSAS Library ( 1 Copy )